TELLING YOUR STORY!
WHAT IS CONTENT MARKETING?
Content marketing provides a way to break through the digital noise of this modern world by crafting messages your audience actually want to hear. It allows you to connect with them in an informative and exciting way, while maintaining their interest and keeping them engaged throughout the buyer journey.
Without having to do the ‘hard sell’, content marketing provides your customers with truly useful information through the distribution of blogs, videos, webinars, photography and social media posts (among others).
HOW DOES IT ATTRACT POTENTIAL BUYERS?
Content marketing stimulates interest in your business organically when you share informative or exciting content that your audience wants to engage with (read, like, share, comment).
It is the perfect blend of telling your brand story while also entertaining people in the process.
The key challenge here is knowing how to get your content in front of the right people at the right time. Content marketing can also be used to support your customers in different stages of their purchase journey.
HOW DOES IT EDUCATE AND GROW YOUR AUDIENCE?
One of the main purposes of ALL marketing content is to educate your audience, right? To inform them, make your voice heard, and establish yourself as a reputable source in the process.
Content can fast-track this process by establishing your business as a thought leader and influencer within your field – as long as the content is relevant to your audience.
Think – if there are 20 businesses in your field, but only one of them is actively providing useful content online, who will stand out as the expert?
So whether you’re creating eBook’s, writing blogs, crafting infographics, or distributing content relevant to your industry, content marketing can be a fabulous way to grow your audience and firmly establish your brand’s reputation. So what are you waiting for?